HYPERLOCAL NEWS HUB BY THE UNIVERSITY OF MEMPHIS DEPARTMENT OF JOURNALISM
Update: Charm Boutique
Second generation Cooper Young business owner welcomes new life
By Hannah C. Owenga
There’s a new bundle of charm for a boutique owner in Cooper Young and she has ten fingers, ten toes and weighed six pounds nine ounces when she was born.
On Nov. 18, Elayne Perry, owner of the Charm Boutique in Cooper Young, gave birth to baby girl Leah Alexis. If Leah was born a boy, Perry said her name would be Lewis.
“She is a doll,” Perry said. “She wore her first designer outfit— Burberry tights and onesie.”
Perry, who opened Charm Boutique in the Cooper Young area April 2011 with more than 300 items from her personal closet, was a healthcare administrator before beginning a career as a small business owner.
Familiar with Cooper Young because her father once owned an office in the neighborhood, she said she plans to open a Charm Two one day.
Perry said wants to get settled with her new baby before expanding her brand.
Meanwhile, she is preparing for the holiday season.
Besides a Christmas tree, good food and good music, she said there are two must haves for the upcoming festivities—Pashmina scarves and a designer purse.
Perry’s favorite designer is Yves Saint Laurent whose purses can be priced for thousands of dollars, but Pasmina scarves can start as low as six dollars.
Another low-budget option is what Perry said is her favorite fashion trick.
“Using the buckles or gems from old belts as earrings or for shirt jewelry,” she said.
In March 2013, Perry said she will host a Baby Trunk show, which she predicts will be “fabulous.”
Charm Boutique can be found at 2206 Young Ave. Inquiring customers can call 901-725-0079 for more information about the store.
Q & A: Elayne Perry, Owner of Charm Boutique
By Hannah C. Owenga
Photo Courtesy of Commercial Appeal
Charm Boutique owner, Elayne Perry is back up and at it after having a having a new baby 3 weeks ago. MicroMemphis Reporter, Hannah C. Owenga sat down with Perry to get some Charm updates about her new baby, the boutique and other things in between.
Q: Favorite baby trend?
A: Hats! I love them!
Q: Favorite color?
A: Pink and Chocolate (Brown)
Q: If you could be a superhero/action figure who would you be?
A: The Invisible Woman, an X-Men character
Q: The last song you listened to on your mobile music device?
A: My Kinda Party by Jason Laden
Q: The color you look the best in?
Q: What 3 things would you take with a desert island to you?
A: Makeup, clothes and shoes
Q: Would you rather pursue passion or money?
A: Both, but mostly passion
Q: Funniest saying/phrase?
A: "Don't wear white after Labor Day"
Q: What's the first word you thought of after answering these questions....right NOW?
A: It was several words. They were "what in the world?"
Q: Baby update.
A: Leah was born November 18th at 6lbs 9 ounces. She is a doll. She's worn her first designer outfit, Burberry tights and a onesie!
Q: Trunk show update.
A: The baby trunk show will be next year in March. It's going to be fabulous!
Check out other Charm MicroMemphis stories :